Sam Barnes

Vice Versa Client Management


Having worked with and delivered projects for too many clients to count, Sam found himself in the surreal position of actually being a client himself, responsible for selecting a digital agency, designs, copy, functionality – everything.

He thought he’d be an awesome client, he thought the project would be easy – he thought wrong!

Instead he gained a unique insight into what it’s like being on the other side that will forever change how he perceives clients and delivers web projects.

Find out what he learnt as well as Sam’s ‘revised’ approach to managing clients, stakeholders and teams.

Slides Now Available

Slides from the presentation are available here



Sam is a Certified Scrum Product Owner and was a speaker at the London Digital PM Workshop and Digital PM Summit in Philadelphia. He’s also written for Smashing Magazine, Think Vitamin and was published in the Gower Handbook of People in Project Management.

Although a little short for a Stormtrooper, Sam Barnes is the Development Team Manager at Global Personals and primarily works on the company’s multi-award winning platform White Label Dating™ – a platform that powers over 12,000 international online dating sites for 28 million members with a new member joining every 3 seconds.

Sam spent 2 years as a front-end developer before moving into web project management at various digital agencies in the UK.

Over the following ten years Sam delivered web projects of all shapes and sizes for clients including Nokia, Dell, Zebra, BBC and Oracle before spending almost 2 years as a Web Project Manager at Global Personals.