Nathaniel Cassidy

Coffee, Converse and Code

As more agencies move towards integrated and full service offerings, project and account managers find themselves looking after multi-discipline teams across marketing, creative and technical.

Understanding, adapting to and performance managing the varied experience and sensibilities that professionals from these different disciplines can present becomes essential and a vital part of the project manager’s toolkit.

With only ten minutes, this talk is about fast wins, not psychological theory!


Nathaniel Cassidy is the Managing Director at 3ManFactory and has been working PR and marketing for over ten years and is currently the Chair for the Public Relation Consultants Association in the North West. He is passionate about communication, a total analytics nerd, a major fan of colour coding, or a bit OCD, motor-mouth, obsessed with image and partial to a pocket handkerchief.